The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Sports / Fitness / Sports Apparel
Award
Agency
Client
Title
Category
Annual ID
Game of GO
Agency: Wieden+Kennedy / Portland + MediaMonks / Hilversum
Client: Nike Category: Experiential / Environmental / Outdoor Spaces
Nike Just Do It 'Dream Crazy' Chicago Marathon
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike Category: Publishing / Magazine - Single
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike Category: Craft / Writing
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + NIKE / Beaverton
Client: Nike Category: Extended Campaign - Posters & Out of Home
Serena: Voice of Belief
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike Category: Television & VOD / Long Form - Single
Nike Just Do It 'Dream Crazy' Chicago Marathon
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike Category: Promotional / Collateral / Posters - Single
Shanghai Never Done Shop
Agency: AKQA SHANGHAI / Shanghai + HYDRA DESIGN GROUP / Manila + MILLIPEDE / Sydney
Client: Nike Greater China Category: Craft - Mobile UX / UI / Interface Design
A simple line, a simple sport
Agency: PEN.Inc. / Tokyo
Client: The FACTORY Climbing Gym Category: Promotional / Posters - Series
REACTLAND
Agency: Wieden+Kennedy / Shanghai
Client: Nike Greater China Category: Gaming / Physical Games
Nike By You Brand Identity System
Agency: Gretel / New York + Nike / Beaverton, OR
Client: Nike Category: Branding / Identity System
A simple line, a simple sport
Agency: PEN.Inc. / Tokyo
Client: The FACTORY Climbing Gym Category: Branding / Identity System
Just Do It: Caster Semenya
Agency: Park Pictures LLC / New York
Client: Nike Category: Craft - Cinematography / Single
Start Your Impossible: The Dual Heroes (Campaign)
Agency: ADK / Singapore + Toyota Motor Asia Pacific / Singapore + Academy Films / London
Client: Toyota Motor Asia Pacific Category: Craft - Editing / Campaign
Never Ask: Synchronised Swimmer
Agency: Wieden+Kennedy / Amsterdam
Client: Nike Russia Category: Online Films & Video / Long Form - Single
"RUN THE WORLD" STUNT
Agency: Wieden+Kennedy / Shanghai
Client: Nike Greater China Category: Responsive Environments / Architecture Enhancement
Game of GO
Agency: Wieden+Kennedy / Portland + MediaMonks / Hilversum
Client: Nike Category: Craft - Visual & Audio Craft / Animation
GREEN LIGHT RUN
Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client: adidas Japan Category: Innovation in Responsive Environments
GREEN LIGHT RUN
Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client: adidas Japan Category: Innovation in Responsive Environments
SUMO GIRLS 82 TECHNIQUES
Agency: DENTSU INC. / Tokyo + amana inc. / Tokyo + TAKI CORPORATION / Tokyo
Client: HOKKOKU SHIMBUN INC. Category: Craft / Art Direction - Single or Series
Nothing Beats a Londoner
Agency: Wieden+Kennedy / London + Time Based Arts / London
Client: Nike Category: Cinema Advertising
Nothing Beats a Londoner
Agency: Wieden+Kennedy / London
Client: Nike Category: Online Films & Video / Long Form - Single
Nike Badge of Honor
Agency: Wieden+Kennedy / Shanghai + Amanacliq / Shanghai + Passion Pictures / New York + Le Cube / Sao Paulo
Client: Nike China Category: Promotional / Collateral Items - Single or Series
My Sole Story
Agency: AKQA / Shanghai + FNLPRJCT / Kuala Lumpur + RECROOM / Kuala Lumpur
Client: Nike Greater China Category: Craft / Dynamic Data Visualization
GREEN LIGHT RUN
Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client: adidas Japan Category: Craft / Data-Driven Personalization - Single or Campaign
GREEN LIGHT RUN
Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client: adidas Japan Category: Ambient Media / Live Events
GREEN LIGHT RUN
Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client: adidas Japan Category: Use of Technology
"REMAINS IN MY HEART."/ SUMO GIRLS 82 TECHNIQUES
Agency: DENTSU INC. / Tokyo + amana inc. / Tokyo + TAKI CORPORATION / Tokyo
Client: HOKKOKU SHIMBUN INC. Category: Promotional / Posters - Single
"SUMO GIRLS 82 TECHNIQUES" / SUMO GIRLS 82 TECHNIQUES
Agency: DENTSU INC. / Tokyo + amana inc. / Tokyo + TAKI CORPORATION / Tokyo
Client: HOKKOKU SHIMBUN INC. Category: Promotional / Posters - Single
GREEN LIGHT RUN
Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client: adidas Japan Category: Craft / Use of Digital Technology - Single or Campaign
Nothing Beats a Londoner
Agency: Wieden+Kennedy / London + Riff Raff / London + Time Based Arts / London
Client: Nike Category: Branded Social Post / Campaign
reVision FC
Agency: Anomaly / New York + Park Pictures / New York + Arcade Edit / New York
Client: Dick's Sporting Goods Category: Online / Long Form - Single
GREEN LIGHT RUN
Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client: adidas Japan Category: Experiential / Live Events
100 lb Coupon
Agency: VML / Kansas City
Client: Second Skin Category: Promotional / Collateral Items - Single or Series
GREEN LIGHT RUN
Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client: adidas Japan Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
An icon for the future of motor sport.
Agency: Wieden+Kennedy / London
Client: F1 Category: Branding / Logo
FlyAnywhere Bike App
Agency: Phenomenon / Los Angeles + Flywheel Sports / New York
Client: Flywheel Sports Category: Cross-Channel / Digital / Physical Cross-Channel
A new brand for Formula 1: The greatest races are ahead of us
Agency: Wieden+Kennedy / London
Client: F1 Category: Branding / Rebranding
Nike Berlin - Lauf Nicht Renn
Agency: Wieden+Kennedy / London
Client: Nike Category: Promotional / Posters - Extended Series
This Is Our Ice
Agency: ICF Olson / Minneapolis
Client: Minnesota Wild Category: Integrated Branding
This Is Our Ice
Agency: ICF Olson / Minneapolis
Client: Minnesota Wild Category: Events & Experiential
This Is Our Ice
Agency: ICF Olson / Minneapolis
Client: Minnesota Wild Category: Experiential / Events & Competitions
Retro future : motor sport heritage meets new age machinery
Agency: Wieden+Kennedy / London
Client: F1 Category: Typography / Typeface Design
We're The Superhumans
Agency: Leland Music / London + 4creative / London + Blink / London + Factory / London
Client: Channel 4 / Rio Paralympics Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Global Nike
Agency: Wieden+Kennedy / Portland + Wieden+Kennedy / Global
Client: Nike Category: Penta Pencil
Time Is Precious
Agency: Wieden+Kennedy / Portland + Joint Editorial / Portland
Client: Nike Category: Integrated Branding
We're The Superhumans
Agency: Leland Music / London + 4creative / London + Blink / London + Factory / London
Client: Channel 4 / Rio Paralympics Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Time Is Precious
Agency: Wieden+Kennedy / Portland + Joint Editorial / Portland
Client: Nike Category: Television / Short Form - Campaign
Award:
2019 Public Relations Bronze Pencil
Agency:
Edelman / New York
Client:
WNBA
Title:
Take a Seat, Take a Stand
Category:
Reputation Management
Annual ID:
OS_PR19023B
Award:
2019 Design Bronze Pencil
Agency:
Wieden+Kennedy / Portland + MediaMonks / Hilversum
Client:
Nike
Title:
Game of GO
Category:
Experiential / Environmental / Outdoor Spaces
Annual ID:
OS_DE19055B
Award:
2019 Print & Outdoor Bronze Pencil
Agency:
Wieden+Kennedy / Portland + Nike / Beaverton
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy' Chicago Marathon
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO19012B
Award:
2019 Social Media Bronze Pencil
Agency:
Wieden+Kennedy / Portland + Nike / Beaverton
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Craft / Writing
Annual ID:
OS_SM19026B
Award:
2019 Print & Outdoor Bronze Pencil
Agency:
Wieden+Kennedy / Portland + NIKE / Beaverton
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Extended Campaign - Posters & Out of Home
Annual ID:
OS_PO19040B
Award:
2019 Film Merit Award
Agency:
Wieden+Kennedy / Portland + Nike / Beaverton
Client:
Nike
Title:
Serena: Voice of Belief
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI19056M
Award:
2019 Design Merit Award
Agency:
Wieden+Kennedy / São Paulo
Client:
Nike
Title:
Philippe Coutinho ID
Category:
Branding / Logo
Annual ID:
OS_DE19082M
Award:
2019 Print & Outdoor Merit Award
Agency:
Wieden+Kennedy / Portland + Nike / Beaverton
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy' Chicago Marathon
Category:
Promotional / Collateral / Posters - Single
Annual ID:
OS_PO19089M
Award:
2019 Digital Craft Merit Award
Agency:
AKQA SHANGHAI / Shanghai + HYDRA DESIGN GROUP / Manila + MILLIPEDE / Sydney
Client:
Nike Greater China
Title:
Shanghai Never Done Shop
Category:
Craft - Mobile UX / UI / Interface Design
Annual ID:
OS_DC19028M
Award:
2019 Design Merit Award
Agency:
PEN.Inc. / Tokyo
Client:
The FACTORY Climbing Gym
Title:
A simple line, a simple sport
Category:
Promotional / Posters - Series
Annual ID:
OS_DE19133M
Award:
2019 Branded Entertainment Merit Award
Agency:
Wieden+Kennedy / Shanghai
Client:
Nike Greater China
Title:
REACTLAND
Category:
Gaming / Physical Games
Annual ID:
OS_BE19078M
Award:
2019 Design Merit Award
Agency:
Gretel / New York + Nike / Beaverton, OR
Client:
Nike
Title:
Nike By You Brand Identity System
Category:
Branding / Identity System
Annual ID:
OS_DE19096M
Award:
2019 Design Merit Award
Agency:
PEN.Inc. / Tokyo
Client:
The FACTORY Climbing Gym
Title:
A simple line, a simple sport
Category:
Branding / Identity System
Annual ID:
OS_DE19098M
Award:
2019 Moving Image Craft Merit Award
Agency:
Park Pictures LLC / New York
Client:
Nike
Title:
Just Do It: Caster Semenya
Category:
Craft - Cinematography / Single
Annual ID:
OS_MI19088M
Award:
2019 Moving Image Craft Merit Award
Agency:
ADK / Singapore + Toyota Motor Asia Pacific / Singapore + Academy Films / London
Client:
Toyota Motor Asia Pacific
Title:
Start Your Impossible: The Dual Heroes (Campaign)
Category:
Craft - Editing / Campaign
Annual ID:
OS_MI19082M
Award:
2019 Film Merit Award
Agency:
Wieden+Kennedy / Amsterdam
Client:
Nike Russia
Title:
Never Ask: Synchronised Swimmer
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI19092M
Award:
2019 Experiential & Immersive Merit Award
Agency:
Wieden+Kennedy / Shanghai
Client:
Nike Greater China
Title:
"RUN THE WORLD" STUNT
Category:
Responsive Environments / Architecture Enhancement
Annual ID:
OS_EX19051M
Award:
2019 Digital Craft Merit Award
Agency:
Wieden+Kennedy / Portland + MediaMonks / Hilversum
Client:
Nike
Title:
Game of GO
Category:
Craft - Visual & Audio Craft / Animation
Annual ID:
OS_DC19035M
Award:
2018 Responsive Environments Best of Discipline Pencil
Agency:
TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client:
adidas Japan
Title:
GREEN LIGHT RUN
Category:
Innovation in Responsive Environments
Annual ID:
OS_RE18010G
Award:
2018 Responsive Environments Gold Pencil
Agency:
TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client:
adidas Japan
Title:
GREEN LIGHT RUN
Category:
Innovation in Responsive Environments
Annual ID:
OS_RE18010G
Award:
2018 Design Gold Pencil
Agency:
DENTSU INC. / Tokyo + amana inc. / Tokyo + TAKI CORPORATION / Tokyo
Client:
HOKKOKU SHIMBUN INC.
Title:
SUMO GIRLS 82 TECHNIQUES
Category:
Craft / Art Direction - Single or Series
Annual ID:
OS_DE18056G
Award:
2018 Film Gold Pencil
Agency:
Wieden+Kennedy / London + Time Based Arts / London
Client:
Nike
Title:
Nothing Beats a Londoner
Category:
Cinema Advertising
Annual ID:
OS_FI18022G
Award:
2018 Film Gold Pencil
Agency:
Wieden+Kennedy / London
Client:
Nike
Title:
Nothing Beats a Londoner
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18025G
Award:
2018 Design Silver Pencil
Agency:
Wieden+Kennedy / Shanghai + Amanacliq / Shanghai + Passion Pictures / New York + Le Cube / Sao Paulo
Client:
Nike China
Title:
Nike Badge of Honor
Category:
Promotional / Collateral Items - Single or Series
Annual ID:
OS_DE18032S
Award:
2018 UX / UI Silver Pencil
Agency:
AKQA / Shanghai + FNLPRJCT / Kuala Lumpur + RECROOM / Kuala Lumpur
Client:
Nike Greater China
Title:
My Sole Story
Category:
Craft / Dynamic Data Visualization
Annual ID:
OS_UX18014S
Award:
2018 Direct Marketing Silver Pencil
Agency:
TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client:
adidas Japan
Title:
GREEN LIGHT RUN
Category:
Craft / Data-Driven Personalization - Single or Campaign
Annual ID:
OS_DI18032S
Award:
2018 Direct Marketing Silver Pencil
Agency:
TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client:
adidas Japan
Title:
GREEN LIGHT RUN
Category:
Ambient Media / Live Events
Annual ID:
OS_DI18012S
Award:
2018 Public Relations Silver Pencil
Agency:
ICF Olson / Minneapolis
Client:
Minnesota Wild
Title:
This Is Our Ice
Category:
Community Building
Annual ID:
OS_PR18014S
Award:
2018 Responsive Environments Silver Pencil
Agency:
TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client:
adidas Japan
Title:
GREEN LIGHT RUN
Category:
Use of Technology
Annual ID:
OS_RE18004S
Award:
2018 Design Silver Pencil
Agency:
DENTSU INC. / Tokyo + amana inc. / Tokyo + TAKI CORPORATION / Tokyo
Client:
HOKKOKU SHIMBUN INC.
Title:
"REMAINS IN MY HEART."/ SUMO GIRLS 82 TECHNIQUES
Category:
Promotional / Posters - Single
Annual ID:
OS_DE18016S
Award:
2018 Design Silver Pencil
Agency:
DENTSU INC. / Tokyo + amana inc. / Tokyo + TAKI CORPORATION / Tokyo
Client:
HOKKOKU SHIMBUN INC.
Title:
"SUMO GIRLS 82 TECHNIQUES" / SUMO GIRLS 82 TECHNIQUES
Category:
Promotional / Posters - Single
Annual ID:
OS_DE18017S
Award:
2018 Direct Marketing Silver Pencil
Agency:
TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client:
adidas Japan
Title:
GREEN LIGHT RUN
Category:
Craft / Use of Digital Technology - Single or Campaign
Annual ID:
OS_DI18031S
Award:
2018 Social Media Silver Pencil
Agency:
Wieden+Kennedy / London + Riff Raff / London + Time Based Arts / London
Client:
Nike
Title:
Nothing Beats a Londoner
Category:
Branded Social Post / Campaign
Annual ID:
OS_SM18008S
Award:
2018 Branded Entertainment Bronze Pencil
Agency:
Anomaly / New York + Park Pictures / New York + Arcade Edit / New York
Client:
Dick's Sporting Goods
Title:
reVision FC
Category:
Online / Long Form - Single
Annual ID:
OS_BE18017B
Award:
2018 Branded Entertainment Bronze Pencil
Agency:
TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client:
adidas Japan
Title:
GREEN LIGHT RUN
Category:
Experiential / Live Events
Annual ID:
OS_BE18038B
Award:
2018 Design Merit Award
Agency:
VML / Kansas City
Client:
Second Skin
Title:
100 lb Coupon
Category:
Promotional / Collateral Items - Single or Series
Annual ID:
OS_DE18146M
Award:
2018 Print & Outdoor Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client:
adidas Japan
Title:
GREEN LIGHT RUN
Category:
Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Annual ID:
OS_PO18153M
Award:
2018 Design Merit Award
Agency:
Wieden+Kennedy / London
Client:
F1
Title:
An icon for the future of motor sport.
Category:
Branding / Logo
Annual ID:
OS_DE18077M
Award:
2018 UX / UI Merit Award
Agency:
Phenomenon / Los Angeles + Flywheel Sports / New York
Client:
Flywheel Sports
Title:
FlyAnywhere Bike App
Category:
Cross-Channel / Digital / Physical Cross-Channel
Annual ID:
OS_UX18028M
Award:
2018 Design Merit Award
Agency:
Wieden+Kennedy / London
Client:
F1
Title:
A new brand for Formula 1: The greatest races are ahead of us
Category:
Branding / Rebranding
Annual ID:
OS_DE18097M
Award:
2018 Design Merit Award
Agency:
Wieden+Kennedy / London
Client:
Nike
Title:
Nike Berlin - Lauf Nicht Renn
Category:
Promotional / Posters - Extended Series
Annual ID:
OS_DE18133M
Award:
2018 Cross-Platform Merit Award
Agency:
ICF Olson / Minneapolis
Client:
Minnesota Wild
Title:
This Is Our Ice
Category:
Integrated Branding
Annual ID:
OS_CP18042M
Award:
2018 Public Relations Merit Award
Agency:
ICF Olson / Minneapolis
Client:
Minnesota Wild
Title:
This Is Our Ice
Category:
Events & Experiential
Annual ID:
OS_PR18045M
Award:
2018 Cross-Platform Merit Award
Agency:
ICF Olson / Minneapolis
Client:
Minnesota Wild
Title:
This Is Our Ice
Category:
Experiential / Events & Competitions
Annual ID:
OS_CP18027M
Award:
2018 Design Merit Award
Agency:
Wieden+Kennedy / London
Client:
F1
Title:
Retro future : motor sport heritage meets new age machinery
Category:
Typography / Typeface Design
Annual ID:
OS_DE18114M
Award:
2017 Moving Image Craft Best of Discipline Pencil
Agency:
Leland Music / London + 4creative / London + Blink / London + Factory / London
Client:
Channel 4 / Rio Paralympics
Title:
We're The Superhumans
Category:
Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Annual ID:
OS_MI17035G
Award:
2017 Penta Pencil Penta Pencil
Agency:
Wieden+Kennedy / Portland + Wieden+Kennedy / Global
Client:
Nike
Title:
Global Nike
Category:
Penta Pencil
Annual ID:
OS_PP17001P
Award:
2017 Cross-Platform Gold Pencil
Agency:
Wieden+Kennedy / Portland + Joint Editorial / Portland
Client:
Nike
Title:
Time Is Precious
Category:
Integrated Branding
Annual ID:
OS_CP17010G
Award:
2017 Moving Image Craft Gold Pencil
Agency:
Leland Music / London + 4creative / London + Blink / London + Factory / London
Client:
Channel 4 / Rio Paralympics
Title:
We're The Superhumans
Category:
Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Annual ID:
OS_MI17035G
Award:
2017 Film Gold Pencil
Agency:
Wieden+Kennedy / Portland + Joint Editorial / Portland
Client:
Nike
Title:
Time Is Precious
Category:
Television / Short Form - Campaign
Annual ID:
OS_FI17005G